Why OTT and Free Streaming Are Taking Over Entertainment

Recently, OTT services have become extremely popular with many viewers.

Since the here COVID-19 outbreak, staying at home has increased, boosting the need for OTT services.

OTT is a service that provides diverse media through online networks.

Netflix, Watcha, and TVING are well-known examples.

Different from cable TV, OTT lets users watch what they want, when they want.

OTT’s popularity comes from several factors.

First, users can access many genres in one place, giving them more options.

Users can pick movies, dramas, or shows according to their interests.

Also, compared to traditional paid broadcasting, OTT is relatively affordable.

Watching on phones or tablets anytime is a major benefit.

Recently, increasing subscription prices have caused 부담 for many users.

Because of this, interest in free streaming services is growing.

Ad-supported free streaming allows users to enjoy content without paying.

It is appealing to people sensitive to expenses.

Recently, FAST services have gained attention as an example of ad-based streaming.

For example, KT launched a FAST service called “Gi Live,” drawing public interest.

FAST is expected to become a new revenue model while the paid TV market stagnates.

The biggest advantage of free streaming is that there is no cost burden.

It allows access to many contents, increasing selection options.

However, users must watch advertisements, which can be inconvenient.

In addition, the quality can be inferior to premium platforms.

OTT and free platforms are expected to grow further.

Advertising-supported services will likely attract more viewers.

Cost-free entertainment remains attractive to users.

Finally, balancing high-quality OTT content with free service accessibility is important.

If both advantages are used properly, users can gain better experiences.

I look forward to seeing how the streaming industry develops in the future.

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